60 secrets from the science of persuasion.
The neurobiologist Pier Vincenzo Piazza believes that modern biology can explain not only how the processes in the human body take place but also why something is happening in our environment.
Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That’s a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
In We Are the Weather, Jonathan Safran Foer explores the central global dilemma of our time in a surprising, deeply personal, and urgent new way. Some people reject the fact, overwhelmingly supported by scientists, that our planet is warming because of human activity.
You can go after the job you want - and get it. You can take the job you have - and improve it. You can take any situation - and make it work for you. Dale Carnegie`s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, "How to Win Friends & Influence People" will teach you: -Six ways to make people like you -Twelve ways to win people to your way of thinking -Nine ways to change people without arousing resentment. And much more. Achieve your maximum potential.